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Each year, the International Organization of Securities Commissions (IOSCO) hosts World Investor Week, a global campaign promoting the importance of investor education and protection. As a proud partner of IOSCO, IFAC is committed to raising awareness about investor education, especially as it relates to global professional accounting. Part of IFAC’s mandate to serving the public interest is improving financial literacy, including the financial literacy of non-accountants. Our ongoing series of World Investor Week videos is intended to help investors grasp the fundamentals of accounting, allowing non-accountants to better understand how accounting and investment intersect.

To kick off this year's World Investor Week (October 7th to 11th), we're releasing a video with IFAC CEO Lee White, explaing why sustainability assurance is important to investors, new and veteran. In "Why is Sustainability Assurance Important?", he discusses where investors can find sustainability reporting information and why it may differ from financial reporting.

For those interested in learning other accounting fundamentals, please see our work for World Investor Week 2023, 2022 and 2021. These short, informative videos are intended to help break down the role of accountants and explain why the work that they do is critical to investors. “Understanding ESG Reporting”, “What is an Audit”, and “What is Professional Accountancy?” are also IFAC’s top three performing YouTube videos since their release, with close to 16,000 views.