The Attractiveness of the Profession hub is a resource center to guide professional accountancy organizations (PAOs), firms, and young professionals in trends related to the accountancy talent pipeline. The resources featured on this page speak to the opportunities and challenges associated with becoming an accounting professional in today's world. They are intended to improve the value proposition of PAOs, as well as the attractiveness of the profession, while helping address issues that are fundamental to the public interest.

Front page for the Attractiveness of the Profession placemat
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Attracting And Retaining The Next Generation Of Accountants

IFAC has also developed a two-page doucment with guidance help Professional Accountancy Organizations (PAOs) and professional accountancy firms coalesce around key issues facing the global accountancy profession; to facilitate conversation and share learnings; and to encourage and support local action to drive the changes needed to ensure a vibrant future for the profession. It includes guidance on the target ages and audiences for potential accountants, methods for creating pathways to the profession, and more. 

We welcome users of IFAC.org to download and use this guidance as they consider new ways to engage with potential professional accountants. The document is available in English, Portuguese, and Spanish.

To address issues critical to Attractiveness of the Profession, we've broken down the content featured here into the following categories:

  • Owning Our Brand & Our Narrative
  • Roles & Opportunities for Today's Accountant
  • New Pathways to the Profession
  • Recruiting & Hiring
  • Retention
  • Sustainability
  • Enabling Power of Technology
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Owning Our Brand & Our Narrative

Presenting accountancy as a profession with strong ethics, values, and opportunities to support economies, the environment, and society at large.

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Roles & Opportunities for Today's Accountant

Looking at what professional accountants do, how they contribute to business and society, and how the role of accountants is transforming.

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New Pathways to the Profession

How training & apprenticeship programs around the world serve young professionals entering professional accounting and related fields.

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Recruiting & Hiring

Trends and strategies for attracting, hiring, and onboarding young professionals from IFAC and accountancy organizations around the globe.

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Retention

Insights on retaining existing professional accounting talent and tips for how to improve retention rates.

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Sustainability: Our Big Opportunity & Responsibility

Learn how sustainability is changing the accounting profession and all the ways accountants are embracing sustainability practices in their work.

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Enabling Power of Technology

How emerging technology is being leveraged and its potential to reshape the accounting profession.

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Attracting Talent to the Public Sector

Examining the importance of professional accountants to the public sector.

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