Bill Reeb  | 

Bill Reeb, CEO at the Succession Institute, discusses the importance of corporate culture in accounting firms. The cornerstone of corporate culture needs to be identifying a strategy and finding ways to motivate employees to work toward it.
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Bill Reeb

CPA, CITP, CGMA, Chief Executive Officer, Succession Institute, LLC & Chair, AICPA

Bill Reeb CPA, CITP, CGMA, is current Chair of the AICPA. He is also the Chief Executive Officer at Succession Institute. Bill has been consulting for three decades to all sizes of businesses, from Mom and Pop operations to Fortune 100 companies, primarily in the areas of organizational structure and processes, governance, automation, and revenue generation. Accounting Today has recognized his efforts by listing him as one of the Top 100 Most Influential CPAs, CPA Magazine has named him as one of the Top 100 Most Influential Practitioners, and Inside Public Accounting has listed him as one of the top 10 most recommended CPA firm consultants.