To assist developing professional accountancy organizations (PAOs) around the world communicate their value and establish or advance public policy efforts, the International Federation of Accountants® (IFAC®) today released new guidance for PAOs, Finding Your Voice: PAOs, Advocacy, and Public Policy. The guidance offers practical advice to help PAOs create an environment in which professional accountants are listened to, can speak out on topical societal issues, and are seen as an integral, respected, and contributing part of society.
“The success of any PAO relies in large part on its ability to effectively communicate and demonstrate its relevance to society,” said IFAC CEO Fayez Choudhury. “As part of IFAC’s support for developing PAOs, we want to help them find and use their voices effectively in support of the public interest and in a way that builds trust and confidence—in them and in the profession.”
As the global body for the accountancy profession that regularly engages with PAOs around the world, IFAC is in the unique position of being able to collate and communicate good practices based on real experiences shared by existing and prospective IFAC member bodies.
The guidance outlines the essential elements of an effective approach to engaging stakeholders and includes practical tips as well as short case studies of PAOs who have experienced success.
“We know that the accountancy profession is most successful and sustainable when PAOs have the support of their national and regional stakeholders, including government and regulators,” said Alta Prinsloo, Executive Director, Strategy, and Chief Operating Officer, IFAC. “Obtaining that support requires sustained, targeted outreach to decision makers and stakeholders, focused on demonstrating a PAO’s value. This guidance will help PAOs on that journey.”
About IFAC
IFAC is the global organization for the accountancy profession, dedicated to serving the public interest by strengthening the profession and contributing to the development of strong international economies. It is comprised of more than 175 members and associates in 130 countries and jurisdictions, representing approximately 2.5 million accountants in public practice, education, government service, industry, and commerce.