In the second installment of the video series, On the Importance of Integrated Reporting, Jeff Thomson, President and CEO of the Institute of Management Accountants, discusses the relationship between integrated thinking and integrated reporting and how both are necessary in internal application and value creation and external reporting. While organizations must think about how all of their internal processes relate, they must also consider what is most important for meeting external reporting expectations, which may vary from industry to industry. Ultimately, organizations must be able to tell their story in an integrated and connected way.
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