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Prepare for the Future Using Predictive Awareness

Dr. James Canton  | 

In the second of a three-part video Viewpoint series, Dr. James Canton, an expert who advises businesses and governments on future trends, discusses “predictive awareness.” Accountants, and the profession, can use predictive awareness to identify opportunities for new products and services, and better prepare for what the future may hold.

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Dr. James Canton

CEO and Chairman, Institute for Global Futures

Dr. James Canton is a renowned global futurist, social scientist, author, and visionary business advisor. As a former Apple Computer executive and high tech entrepreneur, he has been insightfully forecasting the key trends and technologies that have shaped our world. The Economist recognizes him as one of the leading global futurists. He has advised three White House Administrations and over 100 companies.