To be an effective business partner, you need business acumen, passion, an inquisitive nature, and interpersonal skills both inside the organization and outside of it—as well as integrity and trust. Steve McNally, Institute of Management Accountants Global Board member and Former Director & Controller, Supply Chain Finance at Campbell Soup Company, emphasizes the need to understand the business, the industry, and the issues—only through that fundamental understanding can you make a difference in the future of your business.